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Affiliated parks have a license to use the BPA logo and brand name in their own advertising and marketing during the life of their participation in BPA. |
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Affiliates may use BPA marketing slogans in coordination with the BPA logo - Warm Hospitality With a Smile; Exceeding Expectations, Every Time, Every Location; and The Best RVing & Camping in America. |
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A full page listing on www.BestParksinAmerica.com and www.BestParks.com. The listing includes the parks logo, up to 12 photos, live links to email and the park's website, on-line reservation links, a park description, amenities listing, special promotions and park news, and directions. |
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A photo listing in RVing & Camping at the Best Parks in America print directory. In addition to the photo, each listing includes a brief park description, and contact info. The directory is distributed at all BPA affiliated parks and at RV and camping shows throughout the country. Participating parks may enhance their online and directory listings with additional advertising in the print directory. |
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Affiliated parks have access to the membership of the Best Guests in America complimentary camping club for marketing programs and promotions. (subject to member opt-in rules). |
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BPA operates a social media outreach to promote the brand and individual parks through Facebook, Twitter and a blog. |
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BPA affiliates may participate in special wholesale camping programs including participation in the BPA marketing alliance with Coast to Coast Resorts to open Best Parks to Coasts 100,000+ members. |
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Each affiliate is invited to attend the BPA Annual Conference currently planned for early November 2011. Details will be announced shortly. |
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BPA resorts participate in the national public relations outreach program to increase consumer awareness. |
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BPA distributes a twice monthly Video Blog bringing directly to your desk the latest business & marketing trends that will increase revenues & occupancy at your campground. |
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Parks may participate in the Guest Satisfaction Report Card
a superb feedback tool to help you identify strengths and areas for improvement at your Park. Each park receives an easy to understand report giving you scores for overall satisfaction, willingness to repeat and refer, and ratings in the 10 performance drivers, guest comments and much more. |
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A bi-weekly Economic Update newsletter is distributed to each resort. |
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Trend Papers Whats New. Whats Happening. What I Need To Know About are published periodically on topics of operational and marketing importance. |
| TIER 2
Best Parks in America ENHANCED Affiliation Program
"The Program" PLUS These Business Tools
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CampgroundInSites |
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Guest Satisfaction Research measure your parks performance in the most critical areas including overall satisfaction, specific experience satisfaction and willingness to repeat and refer. |
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Diagnostics go beyond just how the park is performing on broad dimensions and find out how you perform on the things your guests value the most. |
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Benchmarking Compare your parks current performance with the previous year and within the BPA system to ensure you are performing at the highest level. |
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Research Reports Lodging Report; Camping Report; First Time Visitor Report. |
TrainingInSites |
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Video courses designed for each staff role. |
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Lesson Quizzes short comprehensive quiz taken after each lesson. |
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Manager Tracking Managers/owners track training progress of their staff |
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Curriculum & Classes
All Staff
- The goal of our business
- The Product We Sell
- What Do Guests Consider Value?
- How Much is a Customer Worth?
- Handling Difficult Customers
Reservations
- Reservations Important Role
- Answering the Phone
- The Key to Making Reservations
- The 5 Needs of Every Guest
Desk
- 3 Things Our Customers Want
- A Time, B Time, C Time
- The Meet and Greet
- What Every Guest Wants
- Front Desk Challenges
Managers
- 5 Marks of a Great Manager
- Hiring the Right People
- The Purpose of Our Business
- First Time Guests
- The Butterfly Effect
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ActionInSites |
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Research Planning based on guest experience research. |
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Analysis Target specific areas for improvement; identify the attributes to focus on; choose appropriate procedures. |
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Develop Plan Online "Go-to-Meeting" with you to create an action plan for all areas of improvement. |
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Execute Create step-by-step action plan sheet. |
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Review Annually Review progress to performance goals; make adjustments to next years plan and develop new goals. |
MarketingInSites |
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Customized Marketing Plan
- To Answer your marketing questions
- Work with Campground Experts
- Create a Marketing Plan for YOUR Park
- Conduct Annual Performance Review Review all marketing programs, return on investment; realign marketing plan based on
past year successes.
- Consulting we will become your business coach and help you develop your marketing plans.
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RatePlanInSites |
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Research
- Value, Delight, Overall Satisfaction Trends
- Repeat Referral Index
- Value based on site type
- Value based on RV type
- Review, comment on rates
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Overview of Competitors
- Rates, occupancy
- Parks adding new sites
- New parks opening in your area
- Review Rates & Occupancy
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History of Rate Increases
- When was your last increase?
- How much was the increase?
- New parks opening in your area
- Review Rates & Occupancy
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Other Issues Are there special situations or events in the area that could influence rates in your market?
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ReviewInSites |
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- Importance of Reviews
- Detailed Park Information
- Getting Satisfied Customers to Write Reviews
- Independent Campground Reviews
- Respond to Negative Reviews
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SegmentInSites |
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- Camping Segments 80% of guests
- Lodging Segments 20% of guests
- Segment Report
- Segment Trends What segments are growing and shrinking?
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CapExInSites |
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- Performance/Importance Analysis
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- Capital Expenditures Worksheet
* Use guest experience research to do performance/importance analysis.
* Produce report identifying items that have greatest priority for investment.
* Benchmark performance with industry average and previous years.
* Create CapEx Worksheet to make wise capital expenses for the year.
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